The growing use of handheld
devices, such as mobiles, tablets, etc, is making mobile website the need for
businesses. There is a need to develop optimized website for mobile such that
users can surf the needed information without much hassle. For better
optimization of these sites, the design should be simple and clear. The site
should be easily navigable. The content should be well optimized.
EBRIKS INFOTECH SEO INDIA share with you About What you must know to develop an Optimized
websites for Mobile?There is no doubt that mobile internet is
getting popular all across the globe. A large number of people are using mobile
devices to search the needed information. These mobile searches are expected to
overtake desktop searches by 2015. Thus, it is essential for businesses to get
mobile websites for themselves. These handheld devices require websites with
faster load time. Thus, they need to be optimized accordingly.
Mobile website and desktop website have
different approach with regard to website design. Mobile devices require simple
designs, such that users need not have to scroll sideways or up and down. Web
pages should not be cluttered. It should appear clean, clear and easily
navigable.
The content added to the website should be
well optimized. The content should be designed, keeping both business and
customers’ goals in mind. The visitors should get the needed information.
Mobile users generally open website with particular aim in mind, thus, the
website should be well optimized to get the target traffic. The users may search information like
direction to the store, prices of products, etc. The mobile website should also have link to
desktop websites such that visitors can get to them, if needed.
Easy navigation is also expected by web
users. The most important information and functions should be put on the
opening pages for better visibility. The navigation should be simple and
user-friendly. People should not feel lost up on the website. It should be
designed; keeping in mind the small screen of mobile devices is less suitable
for clicking on small items. The buttons and links should be clearly marked.
Images should be clickable easily. The text to enter should be minimized. There
should be enough drop-menus and pre-populated fields to minimize the typing
user have to do.
The design should be simple enough to
reduce the load time. Too much of animation can affect load time majorly,
whereas flash messages can be great for regular websites. The images added to
these websites should not be of large or high-resolution.
Last, but not the least point to know for
optimized websites for mobile is to make the brand recognizable. A customer who
visits the site should get the feel of being stem for the same source. Logo,
content and other branding element should be used smartly to give positive impression
to new visitors. Above all, one should not forget that website is the essential
asset for a business.
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