Google Authorship: Why It Is Important And How To Set It Up For A website?

Summary= With the help of the google authorship, it is possible to connect blog posts, videos and other content which you have written, to your Google+profile. By implementing it correctly, you can ensure that your photograph will also be shown alongside google search results of your content.

EBRIKS INFOTECH SEO INDIA share with you  About  Google Authorship:  Why It Is Important And How To Set It Up For A website? Delivering high quality content is increasingly becoming important, especially, if you want to find your position in google search results. Google is rewarding authors of great content through its improved search result listings. Most recently, they’ve rolled out Google Authorship, a unique feature designed for connecting authors to their content in search results. It means,  if the writer has its accounts connected with their Google+ accounts, then search results will show a writer’s head shot and byline next to their article on search results. Bylined stories enjoy high ranking and more importantly, they also get high click through rates which can be 40 percent high than normal.  

Google Authorship gives you a chance to connect your blog posts, videos, and other content, which you write, to your google+ profile. By implementing it correctly, you can ensure that your photograph will also displayed alongside your search results containing links to content wich you have wriiten anywhere on the web. Google also shows additional information related to your Google + account as part of its search results. If you will click on a photograph of the author displayed in your search results, Google will show a list of all those articles which are written by the author and is linked to their Google + account. It plays a vital role in branding and also helps in improving the click-through rate on any posts which is displayed within search.

How To Set Up Google Authorship?

Link your content via email-

Check that your email address is using the same domain name as your website.

1. You should ensure that each post you publish on that domain comes with a clear byline identifying you as the author. 

2. Visit the google authorship page to submit your email address. Irrespective of the number of articles or posts you have on the domain, you would be needed to do this process only for once. You will find your email in the 'Contributor to' section of the Google+profile. It is possible to keep your email id private by changing the visibility of the link. 

Link your content to google+profile-

It is possible to create a link to your Google+ profile from your blog by directly linking it to your content. Like this, <a href=https://plus.google.com/109412257237874861202?

rel=author''>Google</a>

Your link will not include the above URL as it will be having a link to your Google+ profile. Here, you should note that your link must contain the ?rel=author parameter because, otherwise google will find it difficult to associate your content with your Google+ profile.

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