Social Media Briefs: Native Ads on Tumblr, CEOs Lead on Social

This week, while we were checking out the new Gmail or crossing our fingers that we were important enough to have our Facebook pages verified by Zuckerberg, there were some smaller, but significant updates released across other platforms and networks.

Security Rules

Now that Twitter allows a two-step verification process, other third-party social media suites, like HootSuite are also taking the time to bolster their security. With HootSuite Security Services, corporate users can strike back against unauthorized social media activity by malicious insiders or external attackers. The service includes alerts for suspicious Twitter account activity, an audit of social media accounts used by the business, as well as best practices for responding to social media account takeovers.

Native Ads Tumble In

When Yahoo bought Tumblr eleven days ago, they were quick to acknowledge that advertising was a priority. This week, Yahoo introduced its ‘native’ ad product for Tumblr. The ads will sit inside a user’s dashboard, the place where Tumblr users view content within Tumblr and will look like any other piece of Tumblr content, but are labeled with a dollar sign ($) to indicate they’re sponsored. Sponsored posts roll out in beta until the end of June. So far seven advertisers, including Ford, Viacom, Universal Pictures, Capital One, Purina, Denny’s and AT&T, have signed up to pilot ads.

See You On LinkedIn?

A few weeks ago, LinkedIn announced that users would be able to upload photos, documents and presentations to their status updates. Over the next few weeks, members will start seeing these updates roll out, making us ask — Is it only a matter of time until we see what the corporate world is having for lunch?

Be a Social Media Leader

With so many social media updates happening every week, you may be tempted to leave it all behind. However, before you abandon the social media seas, consider the findings of a recent survey. According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on social media networks. While it may have once been considered a waste of time, the survey found that of the executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO’s time.

Why is that? Part of it is that being on social media is more likely to make you more like a leader in the eyes of others (provided you don’t act like a fool). When asked which words described their CEO, 43 percent of executives with socially active CEOs labeled their company’s leader as inspiring compared to only 26 percent of the executives with CEOs who don’t use social media. Additionally, chief executive officers who participated on social media networks were more likely to be defined as good communicators, open and accessible, and were considered good listeners.
Of course being on social media does not inherently make you a good listener, but it does require you to pay attention to what others are saying. Perhaps if more CEOs use social media, it will make them more attune to what their users, maybe even their employees are saying.


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