Google Reports Surge in Government Takedown Requests

From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high.
Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. The search giant reported that requests were at 1,811 from January to June 2012.
"As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post. "In more places than ever, we've been asked by governments to remove political content that people post on our services. In this particular time period, we received court orders in several countries to remove blog posts criticising government officials or their associates."
Brazil and the U.S. led the world for total requests for takedowns through a court order. Brazil had 640 requests for takedowns. While the U.S. called for 262 takedowns.
Google reports it only complied with requests in Brazil 21 percent of the time. The search giant complied with the U.S. slightly more at a rate of 45 percent.
More than 30 percent of requests come from members of government hoping to remove defamatory content, according to Google's Transparency Report. Google reported that countries such as Argentina and Denmark issued take down requests for content that disparaged government leaders.
UK government officials also called on Google to remove content that portrayed the government in a negative light. Google reported that it received three requests to take down content from UK officials during the second half of 2012.
One Member of Parliament called on Google to get rid of a blog post that reported he was advising businesses while working for the government. Google did not take down the request. However, the firm sent the MP's notice to the blog's creator who willingly took the posting down.
Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. Google didn't remove the video following the request.
Local law enforcement also asked that another YouTube video be taken down because it criticized police procedures. Google dismissed the notice as the video broke no laws.


Reference :- http://searchenginewatch.com/article/2264590/Google-Reports-Surge-in-Government-Takedown-Requests

EBriks Infotech :- SEO Company India, SEO Services, SEO Services India

Comedy Central Brings #ComedyFest to Twitter

If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track.
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."
Comedy Central promises a great week of content, as well as an opportunity to connect with fans and grow its Twitter base, which, as of yesterday, stood at 356,000 followers.
#ComedyFest kicks off tomorrow with comedian Mel Brooks setting up a Twitter account at LA's Paley Center. It will also include Carl Reiner and Judd Apatow. Brooks' handle will be @MelBrooks. The event will be live-streamed in his first tweet. It will also be accessible on Comedy Central's website.
The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. The remaining events will take place via tweets and Vine videos.
All festival content will be tagged with #ComedyFest, which will easily enable fans to follow along, Levitt said.
The five-day #ComedyFest will feature 16 events with more than 50 comedians, such as Gabriel Iglesias, Keegan-Michael Key and Jordan Peele, Jeffrey Ross, the "Reno 911" cast, Steve Agee, Paul Feig, Neal Brennan and Al Madrigal. Comedy Central has added a #ComedyFest tab to its homepage slideshow that takes users to the festival schedule on its Tumblr page. The schedule also includes participating comedians' Twitter handles.
"It'll be a week of really interesting, innovative and funny events over the course of the next week – all taking place on Twitter – and some of it linked back to things we'll do on TV, but all with the same perspective: to give comedians and fans a place to ply their trade and laugh together on Twitter," Levitt said.
At its core, Levitt describes the event as a chance to try something new on a platform becoming a great place for comedy content.
"Twitter has become over the last few years an unbelievable place for comedians to thrive," Levitt said. "The comedy community is active on Twitter and Comedy Central is active [on Twitter], so, back in the fall, we were having lunch with the folks at Twitter and the idea surfaced and we thought what a great opportunity for two media brands to come together to try something new...it feels right and appropriate for the comedy world."
Comedy Central's core audience is 18-to-34-year-olds.
"The relationship that generation has with comedy reaches far beyond what any generation before has had with comedy," Levitt said. "For this generation, comedy is their social currency. What young men say is it's the single most defining characteristic/identifier and their taste in comedy says more about themselves than music, sports, or religion."
Levitt attributes this in part to the ability to share comedic content socially.
"It's what we see all the time – young guys finding and sharing [content], hoping to be the first of their friends to share, so social media is so important for not just Millennials overall, but fans of comedy [generally] and what we do as a brand at Comedy Central is continue to provide our fans with lots they can share."
In addition to promoting the festival via Comedy Central's feeds, Levitt said Twitter will be promoting the festival through its own feeds and blog.
If you're looking for more laughs in May, YouTube also has big plans. The YouTube Comedy Week, taking place May 19-25, will feature seven days of video laughs and feature Sarah Silverman, Rainn Wilson, Michael Cera, Vince Vaughn, and Seth Rogen, according to the AP


Reference :- http://searchenginewatch.com/article/2264592/Comedy-Central-Brings-ComedyFest-to-Twitter

EBriks Infotech :- SEO Company India, SEO Services India, SEO Services

Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. Total search spending in 2012 was up 32 percent from 2011.
On the other hand, the global average CPC dropped. At $0.39 in Q1 2013, it was at a five-quarter nadir, although it's not that far below the $0.41 CPC of Q1 2012.
It seems that many search marketers have not caught up to the mobile revolution, however. In both the U.S. and UK, desktop devices, while accounting for the lion's share of clicks, see spending outpacing click-through rates. U.S. desktop CTRs were 81 percent of all, while desktops garnered 86 percent of the search spend. In the UK, CTRs were 72 percent of total, while spending was 75 percent.

Mobile devices account for 19 percent of all U.S. paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend.
The discrepancy was most notable on mobile phones. In the U.S., they grabbed 9 percent of clicks against 5 percent of ad spend. In the UK, phones delivered 12 percent of clicks and 8 percent of spend.
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Social media is certainly sucking up all the buzz, but is this what's depressing CPCs? Not according to Aaron Goldman, CMO of Kenshoo.
“Social is certainly hot, but we're not seeing it cannibalize search budgets," Goldman said. "Rather social is being funded from other channels, such as display and offline."
He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks.

Reference :- http://searchenginewatch.com/article/2264603/Kenshoo-Global-Search-Spending-Grows-15-CPCs-Drop-in-Q1-Report

EBriks Infotech :- SEO Company India, SEO Services, SEO Services India

How to Successfully Launch a New Website & Refresh Your Brand

To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.
It's been a transformative year for iAcquire. We've transformed our off-page SEO agency into a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Our old site simply didn't reflect what we are capable of.
Before:

After:

On our journey to align our brand with image with our company's offerings, we learned some vital lessons. Here is a roadmap to successfully refreshing your brand and your site:

Content Strategy

A content strategy is your website's master plan. It lays the groundwork for the planning, research, creation, development, implementation, and measurement of everything that lives on your site. This has to come first. Without it you are flying blind.

Goals

Why are you launching a new site? What do you hope to achieve with your new site? How will this new site be better than your current site?
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.

Audience

In order to take any next steps you must clearly define your audience. Generally, you will need to serve multiple audience types. Doing this wisely is mission critical if you want highly converting and meaningful content.

• Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. Additionally, Facebook has the best insight on top-level and granular audience size by region. They present this data via the Facebook Ad Creation Tool.
• Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. I'm a big fan of Google's Coke vs. soda vs. pop survey.

• Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. Map these need states to keywords, personas, and pages as you develop content. As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO," which means that she thinks her current SEO efforts are lacking resources. We can now map that need state to web pages, keyword ads, display ads, and more.
• Create Personas: Creating audience personas helps all creative, content, and allows marketing stakeholders to maintain uniformity. Leverage audience market data, survey results, and need states to create personas and user stories. Nielsen has done a good job creating default personas for many of America's top audience segments. Check out their active library of the top 66 personas. Use this template and create your own three to five personas.

Voice and Tone

Depending on your audience you need to make some determinations about your voice and tone. If you're a medical provider your voice might be one of an authoritative figure, strictly the facts. Your tone might be direct, to the point, and objective-oriented. But you may also want to take an approach that is more down-to-earth, and not confusing or threatening. It really depends specifically on the needs of your business.
Here's our approach for your reference:

Not iAcquire Brand Voice
"At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs. We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process."
iAcquire Brand Voice
Experience shows that even with great content off-page optimization is difficult. At iAcquire we've built the dream off-page solution called iRank which handles all the heavy lifting and allows us to give our clients transparency and results.
Tone

• Authentic but not Brash
• Fun but not Silly
• Authoritative but not Persnickety
• Questioning but not Rebellious
• Informal but not Unprofessional
• Cool but not Unapproachable
• Effective but not Complicated

Governance

Content ideation, creation, and implementation is rarely if ever a one-man show. Without structural guidance companies can fall into content paralysis. Content governance defines the players, process, and technical requirements necessary to produce and implement content.

Editorial Calendar

It's important to establish upfront what your ongoing content needs are going to be. This ties into governance as well, as you must understand your forward-looking content resources and plans. The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Lightbox Collaborative has created an excellent editorial calendar that also includes governance features.

Measurement

Establish the key performance indicators associated with the relaunch. These should generally include visitor behavior, organic rankings, and social interaction. Ensure you establish a system to monitor and report on these factors.

Technology Foundation

You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. Every website is different, but most include the following common needs.

CMS and Blog Platform

Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins.

Staging Server

This almost goes without saying, but you need to make sure you have a fast staging server to experiment with your website throughout it's development. Just make sure the staging domain cannot be indexed by search engines!

Wireframe Tool

Before you map out screens in Photoshop, or dare start laying out screen in html you should wireframe every major page in advance. Balsamiq is a great option.

CSS & JS Libraries

The days of creating a calendar from scratch in JavaScript are over. Make sure your usability designer is highly adept with new and supported JS and CSS libraries. This will make sliders, modals, parallaxing, dynamic charts, and other tools a reality within your reach. You should definitely look into JQuery and Bootstrap.

Website Build Management

Integrating and managing all aspects of the redesign is a huge task, and once your site launches you should encourage your company to solicit feedback. Trello is great for task and feedback management. You might consider Basecamp or others as well.

Content Development

Content development is not just writing copy – it's also content management, SEO, and social integration. The following steps should help get you through it.

Create a Content Plan

Before you flush your old site down the tubes you must first take an inventory of every page. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.), relevance (will it make the transition?), state (whether it works in current form or needs update), and notes. We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here).
The pages that make the cut need to be mapped with keywords, personas, and need states. Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan.

Develop an SEO Copy Brief

If you have multiple copywriters contributing to the website you might consider developing an instructional how-to guide for creating and optimizing content for your website.

Wireframe the Website

This seems like a big extra step, but this process will allow you to get internal buy-in for important things like layout, features, and calls-to-action. This actually really speeds up the process by cutting down on back and forth page changes.
A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience, conversion performance, and search rankings. Time spent looking at competition and other categorically relevant sites is time well spent for all. The group feedback can be quickly integrated into the wireframes for review.

Source, Polish, and Optimize Content

Once you've determined what content will be created on the new website you may need to incorporate internal champions to help to develop the first round of copy. After you've collected everyone's feedback you can synchronize the brand voice and tone. We recently published a mini-case study about how we wrote the content, and it has some solid pointers for any content strategist or copywriter.
Don't forget to reference the content plan when you optimize the site for search engines. You need to incorporate keywords in the site copy and meta tags.
Oh, and don't think for a second that meta tags means title and meta description. That's 2009 thinking. There are 18 meta tags you should be taking seriously for every page. But, this post isn't a lesson in SEO.

Creative for the Win

This section deserves it's own post, but there are a few things to point out.
Create a Brand Style Guide
The brand style guide establishes your brand colors, logo treatments, fonts, document margins, and spacing styles.

Example Primary Colors.

Example Secondary Colors – iAcquire's designer threw in "darkerer" as a shade for a little comic relief.

Make Every Page Remarkable

Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. Regardless of the choices you make, if you really want to make an impact then you need to create remarkable content and creative.
Spend time making sure that every page on your website has at least some element of shareable, stand-out content/creative.
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. We even created an entire microsite called iAcquire Tweets to capture a unique mix of mentions, and brand fans.
Our industries page features a trailing 30-day view of SERP movement among major industries thanks to some very clever JS, and Stat Codex for providing the data. Our Work page features a comprehensive timeline with images and video to boot. We spent time making sure that every page was remarkable. It took a long time, but the investment was well worth it.

Pre-Launch

As you put the finishing touches on your new site consider these final things:

• Setup 301 Redirects: People miss this time and time again. To keep it simple, Google has an index of all of your current pages. When you launch a new website those old pages might not have the same URLs as the new pages do. If you wipe out your old pages then you wipe out Google's current index of your site. That's a bad thing to do. It can really hurt your rankings. If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place before your launch.
• Don't Forget About Analytics Code: Here's another website launch fail. When you launch your new site don't forget about your analytics codes. I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. Any hole in tracking data is extremely detrimental.
• Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. Filter through it accordingly, and obviously you need a final editor to review all copy before you launch.
• Prepare Influencer Outreach: Use a great tool like Followerwonk to pre-determine who you want to review your site upon launch. You may even consider sharing the staging URL to a select few.

Summary

We followed the process above, and are excited that our new site reflects our full-range of capabilities and updated brand identity.
Hopefully this post has given you some great ideas on how you can successfully launch a new website that also refreshes your brand.
My team and I are standing by to answer any questions you may have about your own relaunch, or anything related to iAcquire's new site. Let's talk.

Reference :-  http://searchenginewatch.com/article/2264593/How-to-Successfully-Launch-a-New-Website-Refresh-Your-Brand

EBriks Infotech :- SEO Company India, SEO Services, SEO Services India

A 7-Step Landing Page Template to Convert Prospects into Leads

Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small, inexpensive ad, and then offer them some thing of value related to their problem in exchange for the ability and permission to follow up.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper).
The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side.
The free report essentially names a problem faced by your prospect, gets them emotionally involved in the horrible current and future consequences of the problem, unveils a generic solution, and then introduces and sells your version of the solution.
Here's a template for free reports that you can adapt to most markets in which your prospects are just becoming aware of the problem and potential solutions.

1. Introduce the Problem

So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:

If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer.

Any hacker can exploit these holes in your security to read the entire contents of your hard drive, including confidential client information, your financial reports, your credit card information, and much more. And if you are connected to the internet via cable modem, DSL, or T1 line, then you're vulnerable 24/7.

2. Agitate the Problem

Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this:

One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him. Three weeks later the police were at his office door, leading him away in handcuffs…

3. Describe a Generic Solution

Next, you describe a generic solution (or several solutions) to this problem:

There are many inexpensive and effective tools on the market that can stop most hackers cold. Firewalls prevent unauthorized outsiders from accessing anything on your hard drive. They can also alert you to all attempts by hackers to gain access…

So far you have provided valuable information that could save your prospect untold grief. You haven't sold anything. You've built up a subtle debt of goodwill and trust.

4. Explain Limitations of Generic Solution

Now that you've selflessly shared valuable information, you've positioned yourself as a helpful expert. From here, you can begin to advocate for your product or service. A great way to do this is to explain all the hassles and difficulties with the solution you just described, like this:

But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users.

Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others. As your system changes, you'll need to reconfigure the firewall on a regular basis.

No wonder 98% of all small businesses have no protection against hackers whatsoever.

5. Introduce Your Specific Solution

Your next step is to explain how what you do solves all of these problems:

That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. I come out and install the firewall on your system.

It takes about an hour, but I don't leave until it's running perfectly. I test every conceivable function and make sure there are no conflicts.

I monitor all the upgrades for my clients, and can install them and reconfigure the firewall properties from my office, without any effort or hassle on your part. In fact, unless you check the log file, you won't even notice that anything is different.

You get to concentrate on your work without worrying about the security of your mission-critical and sensitive personal information.

6. Provide Details Through Testimonials

Here is a great place for testimonials from happy clients, with specifics. In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service.
You're also building a value case for your product, so that when you reveal the price, it will look like a great deal compared to what it's worth:

Dominic installed the firewall on March 3. On March 17, an alert popped up that someone was trying to access our network. We later found out that the office down the hall that shares our T1 line was compromised, and their entire hard drive was wiped out. They've spend the last month scrambling to restore what they can, apologizing to clients, and doing damage control.

They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem.

Aside from the 45 minute installation and the alert, we haven't even noticed that anything is different. Dominic and his software are completely maintenance-free. And when we call him with a question, he always gets back to us within the hour. Any business that doesn't use Dominic is putting far too much at risk.

Now when you reveal your pricing, let's say $250 for the software package, free installation, and a $500/month maintenance contract, it seems like a giant bargain in comparison.

7. Share a Call to Action and Reduce Their Risk

Finally, tell them what to do next to get started. The smaller the step, the more likely they'll say yes at this point. For example, instead of asking them to sign a contract, offer a free system audit. Or a phone conversation.
Another way to reduce their perceived risk is with a bold guarantee. Explicitly state your guarantee at this point, so it's easier to say yes than no.
Calls to action often benefit from adding urgency, so don't hesitate to ask for a response within a certain time frame. If the supply is limited, use that to compel immediate action. For example:

Because of the personal attention I give my clients, I only take on 50 clients at a time. I currently have 45 slots filled, so I can perform the audit only for the next five clients who contact me.

The landing page has one job: to "sell" the free report. Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.
In a competitive market, positioning yourself as the helpful expert is often your most powerful advantage.

Reference :- http://searchenginewatch.com/article/2264482/A-7-Step-Landing-Page-Template-to-Convert-Prospects-into-Leads 

EBriks Infotech :- SEO Company India, SEO Services, SEO Services India

Important Elements To Design a Great Website Marketing Plan By EBriks Infotech

EBriks Infotech Is A Leading Brand SEO Company In india That Share A Great Information About Important Elements To Design a Great Website Marketing Plan In Digital Market.We Provides The Correct and Conceptual Information About This Share With Us Friends.If You Want Some More Information About This Then Visit www.ebriks.com

Great Facts to Think About Digital Publishing as a Part of Your Digital Marketing Campaign BY EBriks Infotech

EBriks Infotech is a Top Most SEO Company In India Which A Share Video That Showing The Great Facts to Think About Digital Publishing as a  Part of Your Digital Marketing Campaign.We provides The Correct And Unique Though About Digital Marketing Share With Us Friend.If you wants to More Infomation About This So Visit WWW.ebriks.com

Google Doodle Spotlights Ella Fitzgerald

The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.

Google's logo depicts Fitzgerald front and center on a stage, with the letters making up Google's name serving as stage props in the background behind various musicians.
Fitzgerald, also dubbed "The First Lady of Song", recorded more than 200 albums during her career that began on an Amateur Night at the Apollo in Harlem, New York, in 1934, and ended with her last concert in 1991 at Carnegie Music Hall in New York City. You can read her full bio on the Official Website of Ella Fitzgerald.
Doodler Betsy Bauer detailed the making of the Doodle, The logo is actually a papercraft illustration that was lit by colored LED lights. Here's what the Doodle looked like in production:

And here's how it was lit:

"Ms. Fitzgerald’s songs are soulful, jazzy, and create a very particular mood when played," Bauer explained. "I wanted to make sure that my doodle captured that essence. I chose to create the doodle out of cut paper because I knew that I could use this technique to imitate real stage-lighting and theatricality."


Reference :- http://searchenginewatch.com/article/2264222/Google-Doodle-Spotlights-Ella-Fitzgerald

EBriks Infotech :- SEO Company India , PPC Company India

Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small businesses.
What are three key things you should consider adding to your marketing plan, according to the experts? Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure from your press releases.

Video, Just Do It!

Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. “Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting. “I’ve yet to find a boring story from a business in a video yet and I challenge businesses to make me find one!”
You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business.
With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.) and in Google+.
A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage.

Make Friends With the Media

“Journalists are people too,” explained Jay Berkowitz from 10 Golden Rules. “But it takes time to build those relationships. Like their stories, interact with them, become friends!”
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media. Not only that, local journalists will be more inclined to connect with you because you are local – a connection that you wouldn’t have with reaching out to national outlets. The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience.

Know Where They Look for Stories

When surveyed about where they are connected the most, more than 92 percent of business journalists said LinkedIn, according to a 2011 Arketi report. Facebook and Twitter were in the high end of 80 percent but what this should indicate is that small business owners wanting to connect with journalists should really look to building relationships with their local journalists on LinkedIn first.
In fact, according to Sean Jackson of Copyblogger, trying to connect with journalists on Facebook is actually frowned upon. Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if you are trying to connect with the local media could be a well spent use of your resources.
You need to create the trust factor though. It’s definitely not about “hey join my network” and you start pummeling them with your business information. There has to be a careful balance of reading their work, complementing their work, sharing their work and then relating their work to your business. Figuring out how to become legitimately part of a story can go a long way once you’ve established a relationship with the journalist.

They Still Need Stories on the Weekend

While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
“There’s not a lot of competition, and guess what, the journalists still look for stories then too!” He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release.
Jarboe went on to site a case study his company did with New Orleans local deals site Get City Dealz (Disclosure: I am the CTO there) and BusinessWire, in which they did three press releases all sent out on Saturdays.
Each release was tagged in Google Analytics tracking, and each release had a different spin. One had video, one had images, and one was just text.
For a Saturday alone the results (release views, headline impressions, video and image views, and links clicked) were impressive. But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only.

Reference :- http://searchenginewatch.com/article/2263885/Video-Journalists-PR-3-Keys-to-Local-Small-Business-Marketing-Pubcon

EBriks Infotech :-  SEO Company India , PPC Company India

International Expansion: Break Down Barriers With Google+ Hangouts

Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages, and cultures.
So how can you successfully break down the barriers between you and your clients, customers, or your own staff? One way is with Google+ Hangouts.

An Overview of Google+ Hangouts

For those who are unfamiliar, Hangouts is a feature of Google+ that lets you video chat with other Google+ users. In other words, it is a VoIP service allowing you to talk through the Internet. If everyone has a camera or a webcam on their computer, then everyone involved in the chat will be able to see each other and interact virtual face to virtual face.
So why do you want to use Google+ hangouts as part of your international strategy?
Google+ Hangouts work wonderfully for businesses that work with international clients because you can chat with so many different people at once. It allows you all to collaborate, ask questions, have meetings, and even host educational webinars with those who can't make it to your country (let alone your office).
With Skype, chatting with more than one person at once requires a subscription, but you can chat with up to 10 people for free when you join a Google+ Hangout. It's as simple as that.
Many of us travel as part of the job. One time when I was overseas in Sydney, Australia, I was struggling with a revision. Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m. with my boss solved the issue and got the project back on track.
Plus, look no further than NASA, which held its first Google+ Hangout on February 22 with a few astronauts living on the International Space Station. If that doesn't prove how versatile, and frankly how cool Hangouts can be, then I don't know what does.

Tips to Using Google+ Hangouts to Improve Your international Relationships

Let's look at five typical hardships companies face with international clients and tips on how using Google+ Hangouts can help break down these barriers:

1. Eliminate a Geographic Barrier

This is the most obvious way that video chatting can be helpful. You can be in one place despite the fact that your customers/clients or partners are in another. This offers the same benefit that email can, but we all know that sometimes meetings are best when people can collaborate and all focus on one task at once.
Example: Let's say you're located in New York City, and your client is located in Sydney. In-person meetings just aren't feasible, and there's a slight time difference to deal with. Emails make it difficult to stay focused, whereas Hangouts allow you to have that in-person feel where you can stay on task. Essentially, you get to avoid the endless email threads that get off topic.

2. Break Through a Language Barrier

Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. Google+ Hangouts allow you to involve a native translator into the Hangout no matter where he/she might be located.
This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. You shouldn't have to sacrifice this simply because of geographic hurdles, and Google+ makes it possible.
Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. Let's say you're based in Tennessee and there just isn't a good Japanese translator in town. Instead of flying him/her in to help with a meeting you have with your Japanese clients, you can just invite them into your Google+ Hangout (after all, it should be your responsibility as the company to figure out communication, not the clients'). Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations.

3. Create an Interactive Demonstration

One of the biggest benefits when chatting with anyone online is the ability to record your demonstrations or conferences so that everyone has the ability to review.
Email also serves this purpose, but if you're showing someone how to do something then a little bit of interaction might be necessary. You could send an email with a video of you demonstrating something or having a conference, but that doesn't allow for any interjections.
Example:
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Your tone of voice and the way you present something is going to be important, so a Hangout is a must if traveling to the client is not an option. Now let's say that client has other meetings and presentations to hear. If this is the case, they may want to record your Hangout and revisit it later. This also works great if someone on your team or someone on his/her team couldn't make the meeting. The easy recording is convenient (this idea really applies to all meetings; not just international). Below is a screenshot of where you can find the “record" button:

You need to have a verified YouTube account to make this happen. If you're the one recording (which you likely will be), then it's you that needs the account, not your client. Once that's set, you can verify, and then you're ready to hit the big red “record" button that will show up on your Hangout.

4. Communicate Whenever, Wherever

This is another benefit that email can offer, but again, if you're looking for that interaction and face-to-face experience, Google+ Hangouts is your answer. It goes with you wherever you have the Internet and a computer, so you can host a Hangout at home or (unfortunately for some of us) when you're on vacation.
Example: If you're doing business with Japan, when it's 3 p.m. their time, it's only 1 a.m. your time. If you really want to talk with this client, and you're the only one who needs to be there (as opposed to your whole team), you might just want to wake up at that time if it's the only time that works for the client. Look nice and be awake, but don't feel like you have to be in the office.

5. Overcome Cultural Differences

You can be more observant about types of language, body language, and environment when you're seeing and hearing something (as opposed to just reading).
Example: Too many times I have spoken with someone of a different culture and thought they were being short with me through email. Seeing the way that someone speaks helps you to see that they are smiling and/or they are interested in what you have to say – they're just not interested in bothering with the “how are you doing, I'm doing well" waste-of-time American stuff.
Google+ Hangouts should be able to help you get a feel for the culture of whomever you're speaking with. Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and see what you can discover aside from just what you read online.
There are many other features that work great for any business in general, and with international relationships you may consider using some of the following more often:

• Set up a conference.
• Host a webinar.
• Conduct an interview.
• Do question-and-answer sessions.
• Have an office meeting.

Along with Hangouts, you should make sure that you are changing other aspects of your company, such as your SEO, and utilizing other tools and tactics to be successful overseas. You can learn more about aspects of international SEO here.

Takeaways

Google+ Hangouts are easy to use and great when it comes time to communicate with international clients because it allows you to:

• Give them the same attention and process you would give someone local.
• Helps with geographic barriers.
• Helps with language barriers.
• Helps utilize culture differences to your advantage as opposed to just being a source of confusion.

Have you ever used Google+ Hangouts to aid your international efforts? Was there anything that you felt worked well or could have worked better? Let us know your story and your thoughts in the comments below.

Reference :-  http://searchenginewatch.com/article/2263934/International-Expansion-Break-Down-Barriers-With-Google-Hangouts

EBriks Infotech :- SEO Company India , PPC Company India

EBriks Infotech- SEO Guide Should Add Google+ Among Primary Necessities

EBRIKS INFOTECH  SEO COMPANY  INDIA  share with you  About  SEO Guide Should Add Google+ Among Primary Necessities. Google + is one of the social websites that hold importance for businesses. Getting connected to this site directly influences the online visibility, which makes it a wise decision to connect business website to Google+. The “+1” button here is similar to “like’ button in Facebook.

With the intention to make Google+ more famous, even more than Twitter or Facebook, Google reward +1 link more traffic and high weight age, when it comes to ranking over Google SERPs. It is because +1 link gets more Click Through Rate and thus, gets more shared across various social platforms. It would ultimately lead to more reach, more leads and more business. The difference can easily be noted by businesses that have got their websites already listed on Google+. At the same time, Google+ Profile Page Optimization is getting popular with time.

Let’s discuss few of the important parameters that should be focused at in this direction

Google AuthorRank is the status that Google awards to sites for their online presence and credibility. In order to achieve this status, one should fulfil certain eligibility factors, as define by Google. The best way to become AuthroRank is to have attractive content that attract fans. It would be connecting social media with online web content.  So, achieve the rank badge and see your Google + image in search results.

Content plays a major role here. The content posted should be informative and high quality such that readers add you to their circles. Higher the number of circles, more famous and successful you would be in your online business. Apart from adding good content, one should also optimize Google+ profile page, attaining 100% profile completeness. Getting into high profile circles and sharing content publicly can also do good for your business. Don’t forget that engagement and involvement is what Google is aiming for its users. The attractive and thoughtful title along with topic-related image would further be advantageous. Image increases the probability of you content getting shared.

Not only does Google + ends, there, it has brought much more with its chat, which can be personal chat or any discussion.

SEO experts believe that adding Google + page to businesses listing can be a game changer for online businesses. Participating in Google + platform is expecting to do a lot good for businesses. It increases visibility, as social extension link your Google page to your Adwords campaign. So, all “+1” from your page, ad, website, etc get combine together.

EBriks  Infotech  SEO COMPANY  INDIA  share with You The Outstanding Concept About SEO Guide Should Add Google+ Among Primary Necessities .Here EBriks  Provides all Time the Best and Great Information About SEO.If You Want Some More Information Like This Then Visit www.ebriks.com

How Online Marketing can Drives Offline Success By EBriks Infotech

EBriks Infotech Is A Leading Brand SEO Company In india That Share A Important Information About How Online Marketing can Drives Offline Success In Digital Market.We Provides The Correct and Conceptual Information About This Share With Us Friends.If You Want Some More Information About This Then Visit www.ebriks.com

Best Appraoch For Online Advertising By EBriks Infotech

EBriks Infotech Is A Leading Brand SEO Company In india That Share A Important Information About Best Appraoch For Online Advertising In Digital Market.We Provides The Correct and Unique Information About This Share With Us Friends.If You Want Some More Information About This Then Visit www.ebriks.com

Gap Management Approach By EBriks Infotech

EBriks Infotech Is A Leading Brand SEO Company In india That Share A Information About Gap Management Approach In Digital Market.We Provides The Correct and Conceptual Information About This Share With Us Friends.If You Want Some More Information About This Then Visit www.ebriks.com

Secrets of SEO Success in Other Languages

Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.
Internet use is increasing rapidly - mainly among non-English speakers. Fewer than 27 percent of web users speak English, according to Internet World Stats, and more than half of Google searches are in other languages. The number of Arabic users grew a huge 2501.2 percent between 2000 and 2011, compared to just 301.4 percent for English use. And research shows consumers are reluctant to buy goods online if they can’t read about them in their native language.
It’s surprising that online marketers have been slow to take advantage of this trend. While there’s hot competition for the most popular keywords in English, this isn’t always the case in other languages. Translating your website can be a simple way to massively increase your audience. And since there’s less competition, it takes less effort to climb the search engine rankings.
This might seem a daunting prospect at first, and it can take a little time to get it right. We’ve probably all come across poorly translated sites, which are a huge turn-off to users. And as with all marketing, a little local knowledge can go a long way. Researching your target markets, choosing your keywords carefully, and checking out the competition will help ensure your site isn’t lost in translation.

Research your keywords, rather than translating them

Keyword research should be the first step to identify potential markets and show levels of competition. Of course the best option, especially if you don’t know the language at all, is to hire SEO specialists. But if you’re on a tight budget, an alternative is doing it yourself with the assistance of native-speaking translators or copywriters.
One common mistake is to assume that direct translations of keywords will work just as well in other languages. This isn’t always the case. For example most Italians tend to search for “voli low cost” for low-cost flights, rather than the direct translation. And while the standard French translation of “car insurance” is “l’assurance automobile” the most popular search terms is “auto assurance”.
These screenshots from Google Adwords shows the popularity of the hybrid English/Italian keywords “voli low cost” compared to the correct Italian translation– “voli a basso costo”.

Start by translating your keywords and brainstorming similar terms. Then check with a native speaker for suggestions. Remember that some languages, such as German, often tend to use English for technical terms. And don’t ignore differences between dialects - for example a coche is a car in Spain, but a baby stroller in much of Latin America!
Ask yourself whether the keywords are relevant to the site content and likely to translate into sales. Free tools, such as Google Adwords and Wordtracker, allow you to set a specific language and location and check the popularity and level of competition for keywords.
If you’re considering targeting China, use Baidu Keyword, while Yandex Wordstat can assist with Russian research. By joining Baidu’s pay-per-click network you can take advantage of a number of free SEO tools.
It’s worth paying for a sample Adwords or Overture PPC campaign. Monitor this closely for a day or two, and use the conversion rate to guess the value of each click. This can help you eliminate keywords that are not competitive enough and likely to bring less business.
As in English, keyword research needs to be an ongoing process, as all search engines regularly change their algorithms. Use tools such as Yandex Metrika to analyze your results of your campaign. Consider the competition, and if they are achieving better rankings for a similar set of keywords, try to find out why.

Secure a great domain name

It’s best to have an in-country domain name for each target market, rather than using subdomains or subfolders of your main site. Many search engines give priority to high level in-country domain names, such as www.brandname.fr or www.brandname.de. This is particularly important in China, since Baidu strongly favors local sites.
The good news is, that there’s less competition for top domain names in most other countries. It’s more likely you’ll be able to secure a domain with your top-performing keywords – for example Lingo24’s Belgian-French translation website is www.service-de-traduction.be. If you find these are already taken, then another option would be registering a domain with your keyword and brandname. The equivalent site in Germany is www.übersetzungsbüro-lingo24.de.

Optimize by country, not language

If you translate your website for Latin American readers, then you’ll also pick up European users and Spanish speakers in the United States. It’s certainly cheaper to have one Spanish website for all these countries. But you’ll get better results by having separate, optimized sites, for each target country.
Google and other search engines penalize duplication, but they don’t recognize it in translation. This means your French and German sites can be direct translations of your English site, but you should change it for your French-Canadian site.
Global companies take different approaches. The car manufacturer Ford, for example, uses unique written content on each site. This is an expensive and time-consuming approach, but it is beneficial for SEO purposes. This helps it pick up users searching for “non-brand” terms such as “compact cars” and allows it to tailor the sites to local tastes. A more cost-effective solution is to have unique content for the top–level pages, with duplication on the lower level ones.
Optimizing by country allows you to secure a top-level domain, such as .jp or .ru for each site. Even if you use subdomains off your main site, you can also use geotargeting tools to set the location of your website to the right country, ensuring you reach users who’ll find the content relevant.
But perhaps more importantly, it’s vital to consider the differences in language, dialect and culture between countries. Just as there are numerous differences between US and UK English, the same applies to Spanish, French and Arabic. Targeting by country means you can include local cultural and geographic references, giving it an authentic feel.

Target the right search engines

While Google is the world’s biggest player, it’s not king everywhere. Yahoo! is still the leader in Japan, while most South Koreans opt for the home-grown Naver. One reason for Google’s poor performance in the Chinese market is that many people struggle to pronounce it. Until recently, it was known as Gu Ge. And Yandex's popularity is linked to its ability to handle the complexities of the Russian language.
It’s essential to familiarize yourself with the nuances of different search engines. Although Yahoo! Japan is powered by Google, it tends to prefer a slightly higher keyword density, of roughly 7 to 8 percent, and place more weight on directory listings. Re-writing your pages to include more keywords, and submitting it to relevant directories should be your first steps.
Baidu gives greater weight to meta-tags, while it pays less attention to in-bound links. It also favors optimized image titles and alt text. Since Baidu’s crawlers are less powerful than Google’s, it’s best to keep the most important information at the top of your pages and in the titles. While Google prefers links from sites that are perceived as authoritative, Baidu pays more attention to quantity. Links from low-ranking sites can help improve your rankings.
Yandex’s Thematic Citation Index is similar to Google’s PageRank. But one big difference is it counts out-bound links to relative sites as well as incoming links. However it doesn’t count links from web forums, unmoderated directories or sites which aren’t controlled by humans.
It’s also more effective at geo-tags, and will use a computer’s IP address and geographical information to narrow results. Yandex Catalog allows you to assign up to seven regions to your site, allowing you to target specific cities. Avoid using too many ads, pop-ups or banners on a site, since these are penalized.

Building in-country links

A link-building campaign is the next step to climbing the SERPs. A good starting point is targeting web directories for each different country. But if you’re in a competitive niche, you’ll need to build more back-links to your site.
This is more important in some markets than others. In Russia, Yandex only counts links perceived as high-quality, so you should only target sites with a high Thematic Citation or Quotation Index. Distributing press releases using wire services, such as InterFax and InFox is a good way to get these.
If you don’t speak the language, hire native-speaking translators or copywriters to identify authoritative sites and create high-quality content. One plus point is that Google’s duplication rule doesn’t apply across languages, so you can reuse translated content on other websites.
Social media accounts in your target languages will also help you build contacts, get chatting and get links to your site. But remember Facebook and Twitter aren't the favorites everywhere (and are still banned in China). Japanese users love Mixi, Russians prefer VKontakte, and Google's Orkut is a close rival of Facebook in Brazil.
Whatever the language, SEO can seem like an uphill struggle – and then a constant battle to stay in the same place! Optimizing your site for a foreign market takes time and you won’t see results overnight. But it can have huge payoffs, in reaching a growing, global audience.


Reference :- http://www.seomoz.org/ugc/secrets-of-seo-success-in-other-languages-15072


EBriks Infotech :- SEO Company India , Web Design And Development Company India

An Agency Perspective on Google Warnings & Link Network Deindexing

News of Google deindexing blog networks erupted throughout the SEO community, with the white hats cheering and the black hats jeering. Then a bit later Google started issuing Webmaster Tool Warnings like they were going out of style and the news cycle started all over again. During this I've seen a lot of speculation repeated as fact, leading to some misconceptions about what's happening -- especially among the truly white hat crowd that doesn't have any first hand experience (or darker-hatted friends or clients).
From an agency perspective -- an agency that does not use these tactics for our clients, but whose clients sometimes go the fast route on their own -- here is what we have directly observed:

• Tons of link networks are getting de-indexed, not just the big ones. Very few of these are getting 100% de-indexed. There are usually many sites in the network that are missed.
• All link networks that we've seen be de-indexed are public ones where anyone can pay for their links.
• The Webmaster Tool warnings appear to be associated with unnatural anchor text profiles combined with links from paid link networks. It appears to require both to trigger a warning.
• We have not seen a single site actually penalized after getting the Webmaster Tools warning about unnatural links.
• The evidence we see seems to indicate that Google is targeting these link networks manually, not algorithmically.

That's the broad overview -- now let's get into the specifics of these observations.

The Link Buyers: Test Cases

As I mentioned earlier, we do not use paid links for any of our clients, except to occasionally recommend industry-specific directories that send legitimate traffic that converts. We do, however, have a small handful of clients that buy links on their own, against our advice and sometimes without our knowledge (until it all hits the fan, then we get the panicked call).
Here are our anonymized test cases that we examined in depth. These are actual clients (though not always SEO clients) who we know used paid link tactics, and what tactics they used:

• Red, Inc: Purchased links via BuildMyRank, targeting both deep pages and the home page, with a good mix of anchor text. Also have a very large number of legitimate organic links, far in excess of what they were buying.
• Yellow, Inc: Purchased links via BuildMyRank, targeting home page and deep pages with a good mix of anchor text. The vast majority of all links going to their site (90%+) were from BuildMyRank.
• Blue, Inc: Purchased links via a couple of smaller link networks (but still public), targeting deep pages with a very unnatural anchor text profile. They would not tell us the name of the companies they were buying links from, but described the process and it's pretty much BuildMyRank's model on a smaller scale. Blue owns several ecommerce sites (targeting different niches and different products) with a good amount of legitimate links as well. They built links to several of their sites.
• Green, Inc: Purchased links via Linkworth, including blogroll links, to the home page and deep pages, with an incredibly unnatural anchor text profile. They are a site in a very competitive industry filled with spam and shady tactics.
• Purple, Inc: Built their own mini link network of sites spread across different hosts and posted links to their several industrial sites using the exact requirements of BuildMyRank (150 word unique articles, 1 links per article). They maintained fairly natural-looking anchor text profiles, and their sites had far more legitimate links than artificially built ones.

So these are our link buying players -- let's take a look at what happened when Google started taking down the link networks and sending out the Webmaster Tool warnings.

Deindexing, Warnings, and No Penalties

Red, Inc
No warnings, no penalties
Red targeted two specific pages with their link buying, and we have good records of their progress showing they managed to improve the rankings for one competitive keyword by 40 rankings, making it to page 1. A week after BuildMyRank was deindexed, they lost those rankings, dropping back to exactly where they were before. They received no Webmaster Tool warnings and no penalties.
Yellow, Inc
No warnings, no penalties
This was a very interesting example. We know that over 90% of all their backlinks came only from BuildMyRank, though they maintained a more natural anchor text distribution, including lots of junk anchor text as well. They too lost rankings as nearly all of their links were deindexed, eliminating all benefit of that money spent overnight. However, they received no Webmaster Tool warnings at all, despite that Google knew almost all of their links were from a link network. They were not penalized -- though they certainly lost nearly all of their rankings from losing nearly all of their links. Their rankings are back to where they were (actually a bit better due to a some legitimate links gained while they had SERP visibility).
Blue, Inc
Unnatural link warning, no penalties
Blue slipped in many rankings as the link networks were deindexed: about 50% of the network sites were deindexed. However, several of their competitors also lost rankings, so the net loss wasn't too bad (yet -- they still have more link network links out there). Several large brands surged ahead in the rankings. They received an unnatural link warning in Google Webmaster Tools, asking them to fix it and fill out a reconsideration request; however, their site was not penalized at all -- other than losing many of their link network links, their rankings remain where they should be two weeks after the warning. Interestingly when they informed their link network of the warning, he told them it was their fault for having multiple sites on the same class C IP block, and it had nothing to do with the link network. It wasn't until they came to us that we were able to show that half of their paid links had been deindexed.
Green, Inc
Unnatural link warning, no penalties
With their piles and piles of exact match anchor text, Green received a Google Webmaster Tools warning. However, none of the sites that their paid links are on have been deindexed and their rankings have not dropped at all, despite receiving the warning. So not just no penalty, but no apparent indication that their links have lost any value yet.
Purple, Inc
No warning, no penalties
Purple has not received any warning, has not been penalized, and has not had any of their sites deindexed. Despite the fact that they're using sites pretty exactly identical in footprint to BuildMyRank only with shallower sites, they keep chugging away.

Conclusions

It seems likely that Google is deindexing link networks manually, not algorithmically. While almost all of BuildMyRank was deindexed, many other networks experienced only partial deinexation even though the entire indexed network has the identical footprint. Other private link networks with seemingly similar footprints -- but where outsiders weren't able to step up and pay for placement on the network to prove they were paid links -- were not touched. It seems exactly like the kind of effect you'd see if an employee were given a modest link-buying budget, a fake site, and instructions to track down the link networks and nuke the ones that you were 100% certain were paid networks.
Furthermore, I suspect the Webmaster Tool Warnings are designed to try to prompt website owners into revealing more link networks that Google can sign up for, verify, and manually shut down. It makes sense that none of the sites that received these warnings were actually penalized; after all, if building links to the site from a paid link network penalized the site, you would absolutely see many cases of people using the networks to buy links to their competitors to get their competitors penalized. This would be particularly rampant in certain very competitive niches that are already filled with shady tactics.
Our advice to the clients who received the warnings is always the same: stop paying for the links, remove whatever paid links you possibly can, and pursue legitimate link building and brand building techniques. But don't submit a reconsideration request. Instead clean up your act, treat it as a wake-up call, but if you aren't penalized, don't spend time asking not to be penalized. Spend that time doing things right instead.

The Eloquence of the Algorithm

As an aside, we actually met with Blue, Inc just a couple weeks before the deindexing started to try to sell them on having us do link building for them. We pointed out all the great work we'd done on some of their sites, improving their conversion rates and their site structure to help in rankings. But we could not penetrate the owner's primary argument:

"This guy has a network of sites he controls, and when I buy a link from him I know exactly what it's going to cost me for a link, what the PageRank of the homepage is, and how long the link will be on the homepage. Unless you can give me a firm price per link, how can I compare the two?"

We tried to explain about possible dangers of buying links, that a PR 4 link and a PR 4 link can bring very different SEO values based on other factors, all of the arguments for the admittedly more expensive, slower, and less certain brand building, content creation, and social presence. But ultimately our eloquence wasn't enough. And to be fair to Blue, Inc: their paid strategy was working. They were getting lots of great rankings going their route, and we were trying to throw prophecies of future doom at them to convince them to change. Why would you change a winning strategy?
We got the panicked call when they go the Webmaster Tools warning and their rankings dropped as the network started to be deindexed. What odds would you give that they sign on with us now?


Reference :- http://www.seomoz.org/ugc/an-agency-perspective-on-google-warnings-link-network-deindexing

EBriks Infotech :- SEO Company India , Web Design And Development